Imitation is the sincerest form of flattery
Facebook is a social tycoon unlike any other. On September 14 the social network reached one billion monthly…
Vicks catches integrated marketing fever
Blue Chip Marketing Worldwide was feeling the heat when it created an integrated marketing campaign for the Vicks…
Adobe promotes marketing platform unification
Correction: Adobe announced the release of Adobe AdLens, not Adobe SiteCatalyst. The integration of SiteCatalyst into AdLens is…
Infographic: Consumers zip the lip when asked to share personal information
A mere 42% of consumers trust businesses with their personal information, according to a survey of 2,000 U.S.…
Marketers and their agencies are partnering on product innovation
Increasingly, it seems, marketers and their agency partners are adding “product innovation” to their job descriptions, according to…
The Muppet connection
A wise, green frog once said: “Someday we’ll find it, the rainbow connection / The lovers, the dreamers,…
Sprint focuses on pre-targeting with Pinsight Media+
Sprint dials into the mobile advertising space with the launch of Pinsight Media+, an advertising platform specializing in…
Storybuilding: how customer involvement leads to happily-ever-after
Once upon a time, a panel of experts trekked far across New York, to Times Square, to tell…
Database marketing discord requires consumer education
The July 24 call for a probe by a bipartisan committee of congressmen into the practices of database…
Thinking local in global campaigns
Multimedia opens digital doors to countries around the world, providing global growth opportunities to an ever-increasing number of companies.…