ParadyszMatera names Stagno president of analytics unit
ParadyszMatera appointed Rob Stagno president of its Paradysz Analytics unit, effective October 1. In the newly created position,…
But what effect will US Postal Service distribution center closings have?
In this week’s edition of DMNews, direct mail experts said that post office branch closings won’t have much…
Senate allows US Postal Service to delay $4 billion retiree payment
The US Senate approved legislation on September 30 that allows the US Postal Service to delay $4 billion…
Professor: USPS not an effective political issue for the right
Thomas Schaller, a political science professor at the University of Maryland, Baltimore County, wrote in the Baltimore Sun…
San Francisco, Newark to test Web-based mail system Zumbox
The cities of San Francisco and Newark, NJ, signed this month as the first municipal clients of Web-based…
Industry execs welcome UPS insert marketing program
UPS stuck its toe into the direct marketing industry on September 28, beginning a test of its insert…
USPS branch closures unlikely to affect DM
A US Postal Service proposal to close office branches to cut costs at the financially troubled agency is…
Report: UPS to test DM service next week
UPS will jump into the direct marketing arena next week, testing a service that will allow advertisers to…
UPS Store, Mail Boxes Etc. conduct localized effort to promote Web printing service
Local branches of Mail Boxes Etc. and the UPS Store, both UPS companies, are conducting a multifaceted marketing effort…
Coke trying occasion-based marketing efforts
With campaign effectiveness in the spotlight during the recession, companies are trying new ways to target via to…