Not So Risky Business: Answers
Responses Keith Huntoon, President and Cofounder, LiftEngine I don’t feel this is a hard decision. The former…
SAS Celebrates Its 40th Anniversary by Charging Forward
A shower of confetti rained down on the more than 5,400 analytics practitioners in attendance at the 2016…
3 Musts for Marketing Leaders
The Direct Marketing News 2016 Marketing Hall of Femme is about celebrating the achievements of exceptional women marketing…
The Right Data Can Drive Customer Action
Predictive analytics gives marketers a view to the possible. Demographics provide a basic understanding of customers. Behavior data…
What Wins in Marketing Today
In the run-up to announcing our 2016 Marketing&Tech Innovation Awards, I spent a great deal of time reviewing…
Why Be an “Experience” Business? Because Customers Expect It
“We’re no longer in the business of selling products; we’re in the business of selling experiences,” Brad Rencher…
It’s Time to Be an Experience Business
‘Digital experiences have potential to shape every aspect of our lives.’ Shantanu Narayan, CEO @Adobe #AdobeSummit pic.twitter.com/pOHA0ZscGH —…
It All Starts With the Customer
Launched by CRM Essentials’ Brent Leary and ColderICE Media’s John Lawson, EXcom2016–a one-day conference dedicate to examining the…
“Never Stop Learning”
[View the story “”Never Stop Learning”” on Storify] Turn the page to check out highlights from the afternoon…
Mobile Marketing Innovation: Samsung
When you’re a mobile provider that constantly touts its product innovations, your mobile marketing better be innovative, as…