Behavioral Data Gives Diesel a Fashionable Edge
It’s a common situation: A company has enough customer data to be fairly relevant, but its marketers…
Traveling the Winding Path of the Customer Journey
“You have to wrap yourself around the customer journey,” GE SVP & CMO Beth Comstock stated. Speaking on…
It’s Time to Shake Up Email Marketing
Email is an effective, mature channel. Research from the Direct Marketing Association (DMA) found that email returns $39…
Context Is the New Black [Video]
If there’s one thing today’s inundation of data has done, it’s made it easier for marketers to understand…
Marketing Has a Branding Problem
Marketing in 2015: exciting and terrifying. There’s more of everything: data, channels, technologies, opportunities for customer interactions.…
My 49 Cents on Direct Mail
Direct mail delivers. Not just on its own, but especially as part of an omnichannel campaign. And not…
The Truth About Direct Mail
Direct mail is more like a crocodile than a dinosaur: it’s adaptive and has staying power. In fact,…
Marketing Challenge: But We Did It This Way
Exasperated. That’s how CMO James Li felt after nearly every meeting with Luther Crain since hiring him three…
15 Insights and Observations From Marketing Leaders
It’s not digital marketing; it’s marketing in a digital world.” Of the many insightful sound bites from our…