Marketing Spending in 2015 [Infographic]
There aren’t many surprises in Winterberry Group’s predictions for marketing spending in 2015. DMN recently covered the details…
Why Customer Engagement Is Important, and How to Track It [Video]
During the 2015 Marketing&Tech Innovation Summit, Jon Baron, chief revenue officer at data management platform IgnitionOne, spoke with…
Which ESPs Give Email Marketers ESP?
Marketers love email marketing for its many benefits—including its impact on revenue. Just ask the 37% of the…
Disrupt Your Business—Before Your Competitors Do
Your biggest competitor in 2019 may not exist today, and your current top competition may not have…
Data-Driven Marketing: Oxymoron or Reality?
Data-driven marketing seems to be more panacea than reality. Despite the fact that 78% of more than…
Content Marketing Strategies to Keep—and to Abandon
Content marketing is as old as, well, marketing itself. Many of its core principles and approaches are as…
How to Use Data to Innovate Marketing [Video]
Dale Renner, founder and CEO at data management company Red Point Global, spoke with DMN Editor-in-Chief Ginger Conlon…
Content Marketing 101
Mapping out a content marketing strategy may seem daunting. Don’t let it intimidate you, though. Think about content…
It’s Good to Be King—or Chief Marketing Guru
Forget CEO. That’s so hum drum. King is far better if you’re running the company. And, if you’re…
“Email Is Deceptively Complicated”
You’ve probably heard it 1,000 times already, but less is more when it comes to email marketing. The…