2016 Will Be a Growth Year in Marketing Spending
Where will U.S. marketing spending grow in 2016? The more expedient question, perhaps, is which channels won’t see…
Marketing Challenge: Retest or Roll With It: Answers
NOVEMBER WINNER Peter Mendelson, Chief Revenue Officer, Pond Lehocky Since only a measly 3% of the responders to…
The Shape-Shifting CMO
The CMO of 2016 and beyond is a chameleon. Survival as a chief marketer will depend on being…
2016 Marketing&Tech Innovation Awards Finalists Announced
Marketers can be more creative and innovative than ever before with all the data and technology available to…
What Should Marketers Do Differently in 2016?
Complacency is not an option in today’s marketplace. Changeable buying behavior, channel and technology proliferation, data profusion—these are…
What Skills Should Marketers Master in 2016?
The skills that marketers need to succeed are rapidly changing and expanding. Today it’s no longer enough to…
What Change in Customer Behavior Will Impact Marketing Most in 2016?
Marketers may anticipate frequent changes in customer behavior, but are often surprised by their magnitude. Ever-rising expectations, mobile…
Does Your Brand Engender Word of Mouth That’s Complimentary or Cutting?
If word of mouth (WOM) is technically a form of marketing, and customer experience is a driver of…
Surprising Words That Trip the Spam Alarm
Most words and phrases that get the spam alarm bells ringing are obvious: income, urgent, Viagra; as well…