The End of Marketing as We Know It…Is Not Here
It’s not just the holiday season. It’s also predictions season, and I’ve spent the past few weeks immersed…
Marketing Do’s and Don’ts for 2015
Over the past month I’ve read marketing forecasts, predictions, and recommendations from nearly 100 analysts, pundits, and practitioners…
Marketing Challenge: It’s Just Business, Nothing Personal—Or Is It?
Drake Darrow just got awarded a huge promotion. But instead of feeling elated, he felt uneasy. Darrow,…
Your Buyer Has a Name
Marketers are responsible for getting to know their customers. Creating personas is an effective way to translate that…
What Millennials Have in Store for Marketing
Predictions abound this time of year. Analysts, marketing executives, industry pundits, and other experts from across the marketing…
“Don’t Just Say You Love Me; Show Me”
Most marketers focus on one of two things: building demand for their brand or activating the brand. “Dividing…
Email Opt-in Done Right
One email pet peeve I have is being opted in to promotional marketing lists by presumptuous marketers. Just…
Buyer Beware
With nearly 2,000 options to choose from, marketing technology is an increasingly complex purchase. After selecting the type…
What Influences Millennial Holiday Shopping Most?
Milliennials will be shopping en masse as the 2015 holiday season officially kicks off this weekend. According to…
Brand Agility: A New Must for a Fast-Changing Market?
Which is the most agile brand in the market today? According to research by brand consultancy and design…