Marketing Is a Contact Sport
In the game of life, er, marketing, the goal is win-win. Marketers educate customers about possibilities; customers get…
Hawkeye Video Series, Part 1: The Timeless Truths of Marketing
What are the timeless truths of marketing, what’s changing right now—and what’s coming down the line? If anyone…
Hawkeye Video Series, Part 2: Marketing Today
What are the timeless truths of marketing, what’s changing right now—and what’s coming down the line? If anyone…
Hawkeye Video Series, Part 3: The Future of Marketing
What are the timeless truths of marketing, what’s changing right now—and what’s coming down the line? If anyone…
I Am a Segment
Like many consumers, I’ve opted in to receive email from my favorite brands. Over time I provide information…
Your Marketing Team Is Bigger Than You Think
On a recent trip I lost my laptop in the crush of an overcrowded security line. A stranger…
Infographic: The People Side of Marketing
Marketing strategy is complex. But marketing management—the people side of the discipline—also has its share of challenges and…
Are You (Listening) Taking Action?
It’s amazing what you can learn when you listen to your customers. From confirming a hypothesis to uncovering…
Capture Customers’ Attention With Relevance
“Inbound marketing will make your customers love you,” Rick Burnes said during his presentation this morning at SocialBizAtlanta.…
Don’t Hold Back Your Evangelists
Marketers long for customer engagement that leads to word-of-mouth advocacy. If you’re a marketer lucky enough to have…