Direct Mail for All
What is it? Every Door Direct Mail – Retail is a service that the U.S. Postal Service provides…
Video: Quinn Jalli, SVP, Strategic Initiatives Group, Epsilon
Email. It’s a hot topic. Quinn Jalli, SVP of Epsilon‘s Strategic Initiatives Group chats with Direct Marketing News…
Customers Want a Personalized Experience. Can Marketers Deliver?
There’s a revolution happening in business: More and more companies are making customer centricity truly central to their…
No Time to Stand Still
Marketers these days need to trade in their Manolos and Feragamos for Nikes or K2s. That’s about the…
Infographic: Are You a Marketing Hero?
Marketers: blasting across channels at supersonic speed, punching through silo walls, answering the calls of customers in distress—what’s…
Do You Know Me? Should You?
The debate over customer data privacy continues to wage on. Yet, even as many consumers and their advocates…
The Battle for Sexy
It used to be that the creative side of marketing was the sexy side of the business—the glamorous…
Outlook 2013: Marketing Predictions From Winterberry Group’s Bruce Biegel
Will there be any surprises in marketing in 2013? Probably not, Winterberry Group Managing Director Bruce Biegel said…
Marketers Make Their 2013 Wish List
What’s on marketers’ wish list in 2013? Direct Marketing News asked readers to share what they’d like to…
New Year, New Start
In 2012 we asked you what you’d like more or less of in Direct Marketing News, and what…