Infographic: Marketers’ 2013 Wish List
What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their…
Overlook This Data Issue and Lose Customers
Data is at the core of direct marketing. At least it should be. According to a study by…
Data Is a Marketer’s Best Asset
Direct marketers have a knack for using customer data. It’s a valuable skill of increasing interest among marketers…
The Real Holiday Gift
‘Twas the Friday before Christmas And all through the city Shoppers were panicking The scene wasn’t pretty Would…
Does your marketing have a memory?
Customer experience is what companies have left as a point of differentiation in a sea of product sameness,…
Customer loyalty: The gift that keeps on giving
Ah, the holiday season. A joyful time for all. Or is it? For consumers and retailers alike, the…
The Genius of Marketing
Each year when Black Friday madness begins I’m reminded of the mastery of today’s marketers. I’m not talking…
Battle of the “Channels”
Market too crowded? No problem. Create a niche or invent a new one. This approach is one of…
Inbound marketing success is child’s play for Bluewolf
When your business is about helping clients innovate, you’d better be innovative yourself. So says Bluewolf CMO Corinne…
Great Expectations
Every December for more years than I care to admit I’ve looked back at what happened in the…