When Customer Service Is Marketing
Crises are times that can bring people together. They can also be a time that businesses can deepen…
The Bottom-Line Impact of the CMO
A growing number of companies are elevating the chief marketing role to a more strategic position. At these…
Word-of-mouth marketing gone awry
Talk about a missed opportunity. Yesterday I received a phone call from the alarm company I use, Vivint.…
Behavioral CRM Trumps Demographics
Sure, demographic information about customers is essential. But behavioral data is where marketing really gets good. “Behavioral CRM…
News Bytes: Marketing news from across the industry
Consumers have questions, brands have answers What is it? An update to Bazaarvoice Connections. Customers can use the…
Live from DMA2012: Godiva
Godiva‘s Pete Campbell, director of corporate sales and customer service chats with Direct Marketing News editor-in-chief Ginger Conlon…
Live from DMA 2012: What’s exciting about direct right now?
Direct marketing is evolving. No one can argue with that—so we polled some attendees at the 2012 Direct…
Live from DMA2012: Infogroup
Lists are still bread and butter for marketers, according to Infogroup‘s Jeff Adee, SVP of B2B list services,…
Live from DMA2012: MeritDirect
It’s a multichannel world. Direct Marketing News editor-in-chief Ginger Conlon took some time to chat with MeritDirect CEO…
Live from DMA2012: Yesmail Interactive
We caught up with Matt Gault, VP of channel strategy at Yesmail Interactive, an Infogroup company, at the…