It’s time to treat B2B buyers like the consumers they are
At some point or another we all shop. Whether it’s for toothpaste or ties, gadgets or golf clubs,…
Marketing to a customer segment of one
Marketing success today requires a unification of customer information across silos, according to Thunderhead CCO Marchai Bruchey. “There’s…
Customer loyalty is a moving target
Moving may be a hassle for the people changing their residence, but it’s a potential boon to marketers.…
The ups and downs of today’s direct marketing
Marketing in general, and direct marketing specifically, face their share of challenges—both in- and outside their companies. I…
Trends to watch: Email en vogue
Trendy marketing tactics may come and go, but marketers continue to rely on email as a communications staple.…
Email on a mission
Whether delivering content, promotions, or holiday cheer, email delivers results. In fact, 63% of marketers say email is…
No guts, no glory
It’s an exciting time in direct marketing. New technologies and touch points are bringing with them new ways…
Data clicks for email deliverability
No marketers want their emails to land in the spam filter. So, ensuring delivery is an ongoing endeavor.…
The check is (still) in the mail
Nagisa Manabe, chief marketing and sales officer for the United States Postal Service, earlier this week told me…
Customer knowledge makes the sale
Selling solutions to customers’ problems, it seems, is no longer enough. Customers today, especially B2B buyers, are determining…