Black Friday Buzz
Black Friday 2015 is just days away. Research firms and marketing organizations are anticipating the day perhaps more…
My Acceptance Speech
@customeralchemy Accepts her well-deserved Silver Apple award! #SilverApples15 pic.twitter.com/V15tzajbwu — Julia Hood (@julia_hood) November 13, 2015 The Direct…
Marketers Feel Misunderstood
CMOs have a relationship problem. They need to win the hearts of their CIOs, but when it comes…
Marketing Challenge: Retest or Roll With It?
Cameron MacDonnell is maniacal about testing. The marketing director for Just Pets Superstore insists on testing every campaign…
Dare to Be Daring
The cover story of this issue celebrates achievement among young marketing leaders. While judging our 2015 40 Under…
Getting Personal Across Channels
There’s still a big disconnect between what marketers can do across channels. David Studinski reminded audience members of…
Use Customer Knowledge to Innovate
“Digital disruptions are threatening business norms,” Shar VanBoskirk asserted during her keynote at Sailthru Lift 2015. But far…
Does Customer Experience Need a 911 Call?
Customer experience has a direct impact on loyalty. That impact isn’t always positive. Too much email that’s impersonal…
Marketing Challenge: Risky Business
Two days into his new job Jasper Trudeau hosted his first meeting with his staff. The CMO of…
No Excuses, Just Insight
With all the data available today, marketers have no excuse for saying they don’t understand their customers.” Atique…