It’s all about me, after all
I’m the typical customer. I like to feel valued and recognized by my favorite brands—especially if I’m a…
Bridging the channel divide
Ginger Conlon, editor-in-chief, Direct Marketing News Two areas I advocate for in marketing are two areas at the…
Marketing and customer service leaders unite
Marketing and customer service teams have nearly the same reputation for collaboration as marketing and sales teams do.…
Infographic: Social business brings measurable value
Companies are gaining measurable business value from their social business technologies. However, most firms have yet to measure…
Infographic: SWOT analysis for mobile ROI
According to a survey of 122 senior marketers at companies with more than $1 billion in annual revenue,…
Infographic: Personalizing privacy
When it comes to sharing personal information, consumers often ask, “What’s in it for me?” Many consumers are…
Engagement that entertains
Ryan Joe, senior editor, Direct Marketing News On days when I’m feeling a little crazy, I log on…
Get relevant or get lost
“Relevant marketing drives revenue,” Sandra Zoratti stated emphatically during a recent discussion we had on the importance of…
Why I’m cool with behavioral targeting
Like many customers, I don’t fit neatly into a demographic bucket. I’m a 48-year-old woman with what I…
Customer experience as a marketing asset
When Kevin Peters took the post as president of Office Depot‘s U.S. operations, he discovered a disturbing discrepancy:…