What is direct marketing, anyway?
Your definition of direct marketing likely stems from where you sit. In other words, the definition varies depending…
Dear [Marketer], you may have missed an opportunity
Like most consumers, I belong to my share of loyalty programs and opt-in email lists. This means I’m…
Hello! So happy to be here
Those who know me well think I’m a bit obsessed with all things “customer.” I am. And that’s…