A Blast Is the Past
How often do you refer to your email campaigns as blasts? My guess is that out of habit…
No Excuses, Just Insight
With all the data available today, marketers have no excuse for saying they don’t understand their customers.” Atique…
Marketing Challenge: Risky Business
Two days into his new job Jasper Trudeau hosted his first meeting with his staff. The CMO of…
Is “Marketing Experiences” Technology Risky Business?
The marketing technology business is booming. At this point the “landscape” is more like a universe, with nearly…
Is Customer Experience the New CRM?
Customer experience. You can’t go to a marketing or CRM conference these days without being inundated with content…
The Secret to Being Digital? Be More Human.
Airbnb. Kickstarter. Task Rabbit. Uber. All of these companies have been hailed for being innovative or disruptive. What…
Insight: The Future of Marketing Is Direct
(Originally published on DMN parent company Haymarket.com’s “Company News” page: http://bit.ly/1KElYRJ) About a century ago merchant John Wanamaker said,…
Is Marketing Tech as Innovative as Vendors Claim?
“There’s a lack of innovation in marketing technology,” says Robert Tas, SVP and CMO of Pegasystems. In fact,…
A Customer Experience Obsession
If you’re not obsessed with customer experience, you should be. Customers who consistently enjoy brand experiences—including communications and…
Marketing Challenge: Data Doesn’t Lie, So Listen to It
Why have me in this role to tell you what the data reveals if you’re not going…