Marketing Is a Passion—or Perhaps an Obsession
The good news is that the Direct Marketing Club of New York has announced the honorees of its…
B2B Content Marketing Is a Numbers Game [Infographic]
As if content marketing is complex enough already, it turns out there’s another wrinkle that B2B marketers should…
It’s Time to End Random Acts of Marketing
Chandar Pattabhiram is so passionate about customer-centric marketing that he’s launched a thought leadership agenda proclaiming the death…
Always On and Ever Present
“Marketers have to be present everywhere today.” That assertion, from Andy Main, principal with Deloitte Consulting and U.S.…
Data Is Today’s MarTech Purchase Driver
“For years the technology itself was driving [marketing technology] purchase decisions,”…
Marketing Challenge: The Delicate Task of Firing a Customer
Bartram Eletrical Supply Company CMO Jacen Spring asked her marketing analysts to conduct a review of customer…
Unraveling the Mysteries of Mobile Marketing
Mobile consumers exercise tremendous where-and-when control over their buying decisions. Marketers must be at the ready to…
The Show Must Go On
When I arrive at the Hudson Theatre, Paul McDonnough is on stage running through his introductory remarks—pausing intermittently…
A Day in the (Editorial) Life of Marketing
One thing I’ve learned covering marketing for nearly three decades is that every day is a new adventure.…
Which Is Sexier, Data or Customer Experience?
“The old models [of marketing and tech] don’t play well in modern marketing, because marketers can’t react fast…