Challenges and Opportunities in Digital Marketing
Photo courtesy of Gartner for Marketers Yvonne Genovese kicked off the inaugural Gartner Digital Marketing Conference reminding attendees…
Spoiled for Choice, Challenged by Attribution
It’s budgeting time at Zoom Running, and Marketing VP Chris Brown wants to recalibrate where he’s spending…
Are You a Habit Your Customers Can Break?
Behavioral loyalty is a nice-to-have. For some marketers, it’s good enough. “Who cares,” they say, “if customers ‘love’…
Empowered to Advance
DMN‘s Marketing Hall of Femme is about celebrating the achievements of today’s female marketing leaders: women who have…
Customer Experience Is in the Mail
One of the reasons for direct mail’s continued success is the customer experience it can provide. Recipients…
Springing Into Account-Based Marketing
Consumer marketers aren’t the only ones segmenting and targeting their audiences in as many ways as will help…
Are You Just a Habit Your Customers Can Break?
Behavioral loyalty is a nice-to-have. For some marketers, it’s good enough. “Who cares,” they say, “if customers ‘love’…
Marketing Challenge: Too Old to Be Digital?
Wowza Products CMO Paulo Gonzales and CIO Bev Wilson are all about collaboration. And, at 53 and 48,…
Customer Engagement in the (Very Near) Digital Future
Marketers will understand customers better in the future, asserts Hung LeHong, research VP and Gartner fellow. Data-driven marketers…