What #MeToo Means for Brands: Weathering the Storm
Editor’s note: In this first of two articles, we look at the Weinsteinification of corporate America, and how…
What Patagonia and REI Can Tell Us About Retail Activism
We’re entering a new era of retail activism. Just two weeks ago, Keurig, Volvo, and others came under…
Snapchat’s Innovative Redesign Might Just Save the Failing Brand
In an effort to appeal to both consumers and advertisers, Snapchat (NYSE: SNAP) launched a redesign last week…
Clinch, Facebook to Recreate the Narrative on Video Advertising
Long before Bill Gates penned his iconic essay in 1997, Sumner Redstone of Viacom coined the oft-said phrase,…
The Real Cyber Monday Story Lies in Mobile Data
Coming off the biggest cyber week in history, digital dominated the markets across the board, outperforming brick and…
FCC Reveals Plan to Repeal Net Neutrality
The Federal Communications Commission announced today its plans to repeal net neutrality, a landmark set of regulations put…
One on One: Exploring the Magic Behind Spotify with Brian Benedik
When I sat down with Brian Benedik, VP, Global Head of Ad Sales at Spotify, I knew I…
Branding, Social Media, and Politics in Donald Trump’s America
Earlier this week, advertisers and brands found themselves in a Tweet storm after receiving backlash against calls to…
Spotify to Sell Makeup, Partners with Pat McGrath and Musician Maggie Lindemann
On the horizon of taking the company public without an IPO, Spotify has announced a partnership with makeup…
Ticketmaster Partners with YouTube to Sell Tickets on Artists’ Video Pages
Earlier today, YouTube (NYSE: GOOG) announced a partnership with Ticketmaster, a move that will have the Google-owned social…