Jeff Haws is a storyteller, driven by the challenge of planning, organizing, and executing content projects that promote our company's goals and are authentically helpful to our target personas. He is experienced with identifying the right audience for a particular marketing goal, plotting out the editorial priorities/direction for a content team, and figuring out the best way to tell a story that brings our product and industry to life. Whether that's in the form of feature articles, whitepapers, webinars, research, one-sheeters, or blog posts, he loves getting the chance to find new ways to use top- and mid-funnel content to drive leads and sales.
