Translating Your Marketing Beyond the Olympics
Here at The Hub, I recently identified gold-medal social-media strategies for the upcoming Rio Olympics–now only about two months…
Rio Olympics: winning social gold
With the Rio Olympics less than three months away, digital marketers are getting increasingly anxious about what to…
The art and science of price optimization
At an executive “lunch & learn” on April 28 in Burlington, Mass., speakers addressed concerns about pricing optimization…
Customer intimacy in a software economy
At an April 26 webinar I attended, one presenter in particular highlighted how cloud computing, the Internet of…
Facebook: marketers should mobile-optimize their video content
According to the Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2015–2020, video mobile traffic is…
Video webcast tips from West
As video conferencing has taken off over the past few years, so too have its marketing implications. In…
Seven leaders in video advertising
A recent eMarketer report indicates that US brands and agencies will exponentially increase programmatic video advertising budgets–from a…
Iterating Marketing or Irritating Marketing?
Is the marketer of tomorrow – or even today – lazy? Offerings from B2C marketing startups are urging…