In-store digital upgrades integral to Macy’s $400 million renovation
Macy’s is giving itself a gift just in time for the holiday season. The department store announced plans…
Adobe acquires Auditude
Adobe Systems acquired video ad management firm Auditude, both companies said Nov. 1. Terms of the deal were…
Q&A: Aaron Shockey, VP of advertising and digital marketing, Neiman Marcus
Aaron Shockey, VP of advertising and digital marketing at Neiman Marcus, discusses the retailer’s online strategy. Q: What…
Golfsmith lowers costs with predictive response model
Client: Golfsmith? Vendor: SAS Analytics? Objective: Reduce cost and increase incremental sales while segmenting customers according to purchase…
Brands put spin on traditional channels with new tech tools
Several technology vendors introduced products in October that put fresh twists on display advertising, videos and Web analytics…
Web retailers get jumpstart on holidays
The start of November presents great opportunity for online retailers. With Black Friday and Cyber Monday still several…
Report: More than half of local marketing efforts underperform
Eighty-six percent of marketers intend to localize their marketing campaigns, according to a survey conducted by the Chief…
Toys ‘R’ Us to launch integrated holiday campaign
Toys “R” Us will launch its integrated 2011 holiday advertising campaign on Oct. 30., featuring direct mail, email,…
IPG revenue up, net income boosted by Facebook sale
The Interpublic Group of Companies (IPG) reported revenue of $1.73 billion for the third quarter of 2011, an…
Harte-Hanks’ direct marketing revenue up slightly
Harte-Hanks‘ third-quarter direct marketing revenue increased 0.6% to $151.9 million compared with Q3 2010, while direct marketing operating…