Sears, Kmart launch digital, local advertising program
Sears Holdings Corp. launched a digital advertising program on Oct. 26 that will offer consumers weekly circulars for…
Q&A: Rod Ford, president and CEO, CognitiveData
Rod Ford, president and CEO of Merkle subsidiary CognitiveData, a marketing services company, explains why digital will never…
Amazon.com Q3 net sales, marketing expenses up
Amazon.com reported a third quarter net sales increase of 44% to $10.88 billion compared with the third quarter…
HomeAway taps GSD&M for brand strategy
Online vacation rental company HomeAway has named GSD&M its agency of record for brand strategy, creative and media…
Customer Relationship Mangling: a Netflix case study
Netflix lost roughly 800,000 customers in the third quarter of 2011. That’s 16 Yankee Stadiums packed to capacity.…
Office Depot’s Q3 sales decline, profit increases
Office Depot‘s sales for the third quarter of 2011 decreased 2% to $2.8 billion compared with the third…
Oracle to acquire RightNow for $1.5 billion
Database company Oracle announced it has entered into an agreement to acquire CRM company RightNow Technologies, for $1.5…
Draftfcb loses Gevalia account to Y&R’s Taxi
Draftfcb has lost Kraft Foods’ Gevalia coffee account, Draftfcb New York CEO Dana Maiman confirmed in an Oct.…
Meredith Integrated Marketing rebrands as MXM
Meredith Integrated Marketing rebranded as Meredith Xcelerated Marketing (MXM), said Martin Reidy, president of MXM on Oct. 21.…
Hyundai’s Veloster campaign increased related Web traffic 73%: DMCNY
Hyundai Motor America‘s October integrated marketing campaign promoting the Veloster automobile delivered a 73% increase in Veloster-related visits…