Target.com president resigns
Steve Eastman, president of Target.com, resigned on Oct. 13, Target Corp. said. It is immediately unclear who will…
Verizon changes privacy policy to build targeted ad program
Verizon Communications changed its privacy policy in order to build a program that uses consumer data to place…
Liz Claiborne sells brand portfolio to JCPenney for $288 million
Liz Claiborne Inc. agreed to sell the Liz Claiborne, Monet and Kensie brands, and completed the sale of…
Smoothie King launches Facebook sweepstakes
Nutritional drinks franchise Smoothie King launched a Facebook sweepstakes campaign in collaboration with social marketing agency Saeger Media…
Q&A: John Squire, IBM Coremetrics chief strategy officer
John Squire, chief strategy officer with marketing technology company IBM Coremetrics, discusses IBM’s recent Commerce-as-a-Service and Social Media…
Coupons.com acquires Couponstar
Digital promotions company Coupons.com acquired U.K.-based digital voucher company Couponstar, Coupons.com CEO Steven Boal told Direct Marketing News…
Wal-Mart launches 3,500 Facebook pages to distribute local offers
Wal-Mart Stores launched approximately 3,500 store-specific Facebook pages that enable consumers to receive offers and updates from local…
IBM tops Forrester’s Web Analytics Wave
Forrester Waves are fun. The research company assesses vendors in various technology categories including Customer Communications Management, Marketing…
Report: CMOs are not prepared to deliver marketing ROI
Fifty-six percent of CMOs are not fully prepared to be held accountable for marketing return on investment (ROI),…
Havas launches multicultural marketing agency
Global advertising and communications services group Havas launched Totality, an integrated multicultural marketing agency, on Oct. 6. The…