Ninety-five percent of email subscribers sign up for discounts: Email Evolution Conference
Ninety-five percent of consumers sign up for commercial emails in order to receive discounts, said Ryan Phelan, VP…
Half of Gilt Groupe emails opened on mobile: Email Evolution Conference
Half of all Gilt Groupe emails are opened on a mobile device, said Jessica Harley, VP of customer marketing…
Listrak CEO offers email advice, talks-up new product
To tie a bow on this month’s targeting theme, I had a nice chat with Ross Kramer, co-founder…
Retail sales increase, markets fall apart
America might just dig itself out of that recession after all. Maybe. According to the National Retail Federation…
Targeting Video Series: Ashley Johnston, VP of marketing, Experian
Juan Martinez, senior editor at Direct Marketing News discusses targeting strategy in the email realm with Ashley Johnston,…
AT&T CMO heralds targeted approach
Unlike most marketers, David Christopher, AT&T‘s CMO of Mobility and Consumer Markets, doesn’t credit communications and creativity as…
Hershey’s attacked in ad by child labor organization
The International Labor Rights Forum (ILRF), a child labor watchdog organization, will launch an attack ad against Hersehy’s…
Unconfirmed: Facebook may soon file IPO
Facebook is preparing to file papers for an initial public offering (IPO), The Wall Street Journal reported on…
Westlake Ace launches mobile campaign
Westlake Ace Hardware has launched a marketing campaign designed to drive mobile database opt-in. Westlake is working with…
Targeting gone wrong: part three
Hillside, N.J.’s Route 22 Toyota might not have Procter & Gamble’s marketing budget, but surely whatever they can…