Epsilon beefs up email security 92 days after data breach
Marketing services firm Epsilon has added new security enhancements to its email marketing platform in collaboration with Verizon…
Groupon should stop trying to be funny
I’m going to be honest. Maybe too honest. I’d never paid much attention to Groupon‘s “Groupon says…” section…
Email deliverability, unsubscribe rates improve, while open rates slip
Overall delivery rates across all industry sectors increased two percentage points to 95% in 2010, compared with 2009,…
Bermuda resort to launch multichannel fall campaign with new AOR Merge
Cambridge Beaches Resort & Spa will launch a campaign this fall using direct mail, email, social media and…
MarketShare adds Beyer to boost analytics
MarketShare has hired Dirk Beyer as SVP of analytics and modeling, with a focus on creating commercial opportunities…
Mobile ad spending to increase 406% by 2015: BIA/Kelsey
US mobile advertising spending will increase 406% from $790 million in 2010 to $4 billion in 2015, according…
Facebook launches eighth ad unit, designed by Leo Burnett
Leo Burnett Worldwide has created an interactive ad unit for Facebook that will allow brands to initiate conversations…
Q&A: Clare Hart, Infogroup CEO
Clare Hart, CEO of Omaha, Neb.-based Infogroup, a data services provider, discusses the company’s on-going rebranding initiative and…
Clare Hart believes she can unite Infogroup’s 31 subsidiaries. Can it truly be done?
The past few years have been chaotic for Omaha, Neb.-based Infogroup. The data and marketing services company saw…
JoS. A. Bank increases catalog sales using database segmentation: DMA All For One
JoS. A. Bank Clothiers generated a 19.5% increase in catalog response and 16.7% growth in catalog sales by…