Q&A: Erica DePalma, VP of digital marketing at Media Horizons
Erica DePalma, VP of digital marketing at Media Horizons, a marketing services company, discusses her new role and…
Q&A: Kristin Hambelton, VP of marketing at Neolane
Kristin Hambelton, VP of marketing at Neolane, a marketing technology company, discusses email spending growth rates and the…
Constant Contact acquires CardStar
Email marketing company Constant Contact has acquired Boston-based mobile applications provider CardStar, Gail Goodman, CEO of Constant Contact,…
Q&A: Fatemeh Khatibloo, senior analyst at Forrester Research
Forrester Research senior analyst Fatemeh Khatibloo discusses the company’s Jan. 18 data privacy survey and why an increasing…
Targeting gone wrong: week two
For the past few weeks, the Direct Marketing News team has scoured the Internet and our inboxes in…
Q&A: Jeff Nicholson, VP of global marketing at Pitney Bowes Software
Jeff Nicholson, VP of global marketing at Pitney Bowes Software, discusses email best practices and an oncoming “opt-down”…
Q&A: Donna Hamilton, VP of audience targeting at Alliant
Donna Hamilton, VP of audience targeting at Alliant, a marketing data company, discusses the company’s recent Lotame integration…
Targeting gone wrong: a three-part series
For the past few weeks, the Direct Marketing News team has scoured the Internet and our inboxes in…
Five companies to watch in 2012
Last week, my colleague Melissa Hoffmann reminisced on the biggest fails of 2011. Today I’d like to use…
Motorcycle retailer delivers e-commerce navigation tool
Client: Chaparral Motorsports Vendor: SLI Systems Objective: To build a site search navigation tool on the motorcycle products…