Domino’s Pizza boosts sales with direct campaign: DMA All For One
Domino’s Pizza improved same-store sales growth by 9.9% in 2010 compared with 0.5% in 2009 with the launch of…
CreateThe Group buys Morpheus Media to boost digital services
Marketing agency CreateThe Group said June 20 that it has acquired Morpheus Media. New York-based CreateThe Group will…
McCann to launch ‘marketing sciences’ unit
McCann Worldgroup will launch a New York-based practice next month to integrate performance analytics and marketing intelligence into…
Best Buy revamps Web analytics after 2009 data outage: IRCE 2011
Understanding how to collect and manage data has allowed Best Buy Co. to optimize campaigns and bring customers deeper…
Walgreens’ multichannel customers have three times the value: IRCE 2011
Multichannel customers are three times more valuable to Walgreen Co. than single-channel customers, said Sona Chawla, president of e-commerce…
Determine value and turn on BS detectors, says Vitamin Shoppe CMO: IRCE 2011
Retailers must determine their brand value before they can determine the best channels and strategies needed to interact…
EBay to launch social commerce features: IRCE 2011
EBay will launch a Facebook sharing product built into its homepage that will allow consumers to find products…
Database modeling helps AAA Western New York increase membership
When Julianne Hanes-Jordan was brought on as director of marketing at AAA Western New York, she was discouraged…
Q1 DRTV spending up slightly as overall ad expenditures grow 4.4%
US direct response TV advertising spending increased 2% year-over-year to $1.59 billion in the first quarter of 2011,…
Visa buys Fundamo to boost mobile services
Visa has acquired mobile financial services platform provider Fundamo for $110 million in cash, both companies said June…