More marketers say they will hire in Q3: survey
Twenty-two percent of marketers and advertisers plan to add staff in the third quarter of this year, an…
Coupon company RedPlum uses Facebook contest to build database
Valassis Communications subsidiary RedPlum launched a Facebook contest June 7 that it will use to collect contact email…
Q&A: Liz Deutch, EVP and global director of customer engagement, Draftfcb
Liz Deutch, EVP and global director of customer engagement at Draftfcb, discusses her new position at the agency…
Groupon sticks toe in supermarket loyalty space with Big Y partnership
New England-based supermarket chain Big Y Foods has partnered with Groupon on a pilot program that will allow…
Will Salesforce.com’s new corporate headquarters be underwater someday?
The year just keeps on getting better for Salesforce.com and its employees. Perhaps. The San Francisco-based provider of…
EBay buys e-commerce platform provider Magento
EBay has agreed to acquire Magento, an e-commerce software platform provider. San Jose, Calif.-based eBay also said June…
May M&A activity up 181% from previous year, bolstered by $8.5 billion Microsoft-Skype deal
Mergers and acquisition (M&A) activity in the marketing, media, technology and services industries totaled $18.7 billion in May,…
JG Wentworth plans integrated campaign
Financial services company JG Wentworth will launch a multichannel campaign later this year to build on its 877-Cash-Now…
Marketers must use multichannel approach: panel
Retail marketers urged their peers to embrace a multichannel approach during a June 2 Direct Marketing Club of…
TV Goods buys AsSeenOnTV.com, toll-free number
TV Goods Inc. has acquired AsSeenOnTV.com and toll-free number 866-AsSeenOnTV for $5 million in cash and stock from…