NSI rebrands as Ansira post-Razor acquisition
NSI Marketing Services has rebranded as Ansira, the agency said June 1. The firm, which acquired integrated shop…
GSI Commerce turns to Hartmann to run global operations unit
GSI Commerce has named Tobias Hartmann CEO of its global operations organization, the company said June 1. Hartmann…
Q&A: Kelly Mulroney, GM and VP of e-commerce, GameStop
Kelly Mulroney, GameStop‘s GM and VP of e-commerce discusses the social networking aspects of e-commerce. Q: Online gaming…
Plumbing fixtures website turns around conversion
Client: FaucetDepot.com Vendor: ChannelAdvisor Objective: To improve on-site conversions and streamline the plumbing distributor’s search marketing program. FaucetDepot.com,…
Technology giants jump into packed daily deals market
Google has led several technology industry giants, including Facebook, Amazon.com and AT&T, into the daily deals sector in…
Brands honor parenthood in campaigns
TCBY, a yogurt chain with more than 450 stores nationwide, will celebrate Dads this Father’s Day by giving…
Fewer than half of marketers see revenue increase in early 2011: DMA report
Forty-one percent of marketers said they saw higher revenue in the first quarter of 2011 than Q4 2010,…
Rauxa rebrands without ‘direct’ in name
Rauxa Direct will rebrand as Rauxa on June 1, signifying the company’s transition from direct mail services provider…
Summer marketing advice from DJ Jazzy Jeff and The Fresh Prince
The warm weather this Memorial Day weekend signaled summer’s earlier-than-expected arrival. In honor of my favorite season’s onset…
Euro RSCG moves NY co-CEO to Europe, cuts staff
Euro RSCG has reassigned former New York office co-CEO Pete Zillig to a position in Europe, the agency…