Mardevdm2 repositioning highlights new capabilities
Mardevdm2 is conducting a b-to-b campaign to promote its transition from a traditional list services company to a…
Office Depot names interim chief its permanent chairman, CEO
Office Depot has named Neil Austrian its permanent chairman and CEO, the company said May 25. He had…
Switch in list strategy reduces Eloqua’s bouncebacks, improves response
It’s rare that a b-to-b company sees fewer email bouncebacks and higher conversion rates without implementing a new…
GSI promotes Barratt to grow international business
GSI Global Marketing Services International said May 25 that it has promoted Simone Barratt to the newly-created role…
Marketo, Zmags launch automation products
Marketo launched revamped versions of its marketing automation and sales effectiveness products on May 24. The enhanced products feature four…
Visa launches travel-themed integrated campaign
Visa has launched an integrated marketing campaign to promote its products to travel enthusiasts during the peak summer…
Overstock.com teams with Tour de France on sweepstakes
Overstock.com is conducting a sweepstakes, sponsored by the Tour de France, to engage consumers in the “active lifestyle…
Salesforce.com revenue, marketing expenses, up in fiscal Q1
Salesforce.com reported $504.3 million in revenue in the first quarter of fiscal 2012, a 34% year-over-year increase. The…
ReachForce adds lead marketer, two other execs to management team
ReachForce, a b-to-b data services company, has added Aprimo‘s former CMO to its executive team, and has hired…
Infogroup removes former Yesmail president, SVP
Infogroup removed Mike Hilts, president of its interactive unit, and Tim Price, the unit’s SVP of sales and…