Q&A: Arthur Sweetser, CMO of 89 Degrees
Arthur Sweetser, the CMO of 89 Degrees, an integrated marketing agency with a focus on data and analytics,…
Listen to customer communities to build loyalty
The key to building customer loyalty is listening to your customers. There’s no point trying to manage customer…
Amazon CEO: Data security issues won’t go away
Companies should plan to deal with data security issues for the long haul, said Jeff Bezos, chairman, president…
E-commerce spending up 12% in Q1: comScore
US e-commerce sales reached $38 billion in the first quarter, up 12% compared with Q1 2010, according to…
Beiersdorf invests $1 billion in Nivea
Beiersdorf will launch a whopping $1 billion-dollar global campaign on May 15 celebrating the Nivea skincare brand’s centennial,…
IBM launches yet another marketing technology tool: How Coremetrics Lifecycle helped Seton Hall remarket
IBM might be the hungriest company in the marketing technology services industry. Last week, IBM introduced Coremetrics Lifecycle,…
Sweeny resigns from Levi’s to join Y&R as West Coast chief
Doug Sweeny has resigned as VP of global brand marketing at Levi Strauss & Co. to join Young…
Draftfcb buys London digital shop Blue Barracuda
Draftfcb has acquired London-based digital agency Blue Barracuda. Draftfcb will incorporate Blue Barracuda’s 60-person staff into its London…
Sony database breach exceeds 100 million customers
An ongoing Sony Corp. investigation into the April database breach of Sony Online Entertainment (SOE) systems revealed hackers…
Amazon launches a daily deals site, AT&T to launch one in June
Amazon.com launched MyHabit.com, a membership-only private sale site dedicated to upscale fashion, on May 3 said Stacey Keller,…