Express launches social shopping catalog
Apparel retailer Express launched a commerce tab on its Facebook page on May 3 that enables consumers to…
Retailers continue to invest in mobile and social despite poor ROI
The State of Retailing Online report, conducted by Forrester Research for Shop.org and released on May 3, revealed…
Marriott and JetBlue launch joint loyalty program initiative
Marriott International and JetBlue Airways launched a joint loyalty program initiative on May 2 that will allow JetBlue…
Jeweler’s search marketing overhaul captures new sales
Client: Michael C. Fina? Agency: Elite SEM? Objective: Develop a more sophisticated search marketing campaign to drive new…
Tracking leads
Marketers employ a broad spectrum of behavioral tracking techniques to differentiate good leads from bad leads, effective campaigns…
Q&A: Christa DePoe, general manager of ?e-commerce, Keen Footwear
Christa DePoe, the general manager of e-commerce at Keen Footwear, explains its mobile and e-commerce site tactics. Q:…
Brands enhance lead generation strategies
A small number of good leads will always trump a large volume of mediocre or bad leads. Generating…
Brands turn to loyalty efforts as recovery remains sluggish
Major consumer brands are premiering new loyalty programs or overhauling aging membership initiatives to meet consumer expectations, satisfy…
Growth at private sale sites continues
Recent data suggests that consumer enthusiasm for the flash sales industry is intensifying. ComScore’s February Media Metrix, which…
MDC marketing services revenue up
MDC Partners‘ first-quarter revenue increased 60% to $217.5 million, compared with Q1 2010, the agency said April 28.…