American Airlines, British Airways promote loyalty contest through social media
American Airlines and British Airways began promoting the “Miles Millionaire” loyalty contest on Facebook, Twitter and YouTube on…
Q&A: David Hohman, SVP and New York analytics practice lead, MRM Worldwide
David Hohman, SVP and New York analytics practice lead at marketing agency MRM Worldwide, discusses the recent McCann…
Ford targets black women in Focus campaign
Ford Motor Co. launched a national campaign promoting the 2012 Ford Focus to black women on April 11.…
1800Mattress.com relaunches e-commerce portal
1800Mattress.com launched an updated e-commerce website April 12, with the goal of giving consumers a more interactive and…
My travels with Hemingway and The Godfather: Why you can shove your e-reader
For the next four days, I’ll be struck by a bit of sadness as I pass the Borders…
BBH CEO stresses creativity, selectivity in client relationships
Greg Andersen, CEO of BBH New York, said at the Mirren New Business Conference on April 11 that…
Hyundai turns to Shannon to steer US marketing
Hyundai Motor America appointed Steve Shannon VP of marketing, effective April 18. He will be responsible for all…
OfficeMax uses Facebook Places for mobile rewards
OfficeMax launched a location-based rewards program this week that allows consumers to receive a $10 virtual savings card…
Online Easter spending to increase this year: NRF
The average online shopper will spend $225 on Easter items this year, about $96 more than offline shoppers,…
Dunkin’ Donuts takes loyalty program nationwide
Dunkin’ Donuts unveiled its first national customer loyalty program, “DD Perks Rewards,” on April 5. The initiative allows…