B-to-b brands reshape online checkout
Several b-to-b merchants are taking their cue from consumer-oriented e-commerce sites to provide business customers with a friendlier,…
Customer loyalty strategies determine the department store champion
Sears Holdings Corp. 2,248 stores in the U.S. 2010 revenue totaled $43.3 billion Wal-Mart Stores 647 stores in…
Motorcycle retailer delivers e-commerce navigation tool
Client: Chaparral Motorsports Vendor: SLI Systems Objective: To build a site search navigation tool on the motorcycle products…
Q&A: Diane Berry, SVP, Coveo
Diane Berry, SVP of Coveo, discusses how companies can use customer data to align service, sales and marketing.…
American Heart Association’s database insight boosts donations
Two years ago the nonprofit industry was in the midst of a crisis — charitable donations had plummeted from…
Carl’s Jr., Hardee’s launch GPS-based mobile app and rewards program
CKE Restaurants launched a GPS-enabled loyalty program on December 28 that rewards consumers for checking in at its…
AT&T launches user-generated ratings and reviews feature on its Facebook page
With constant rumblings about an impending Verizon iPhone release, it’s important for AT&T to secure, retain, and, most…
Sears, Kmart launch online movie downloading service
Sears launched Alphaline Entertainment, a service allowing consumers to purchase and download films and TV shows, on December…
Big Fuel opens Detroit outpost to handle GM
Big Fuel, a New York-based marketing and communications agency, will open a Detroit office to handle social media…
Q&A: Anna Talerico, EVP and cofounder of Ion Interactive
Anna Talerico, EVP and cofounder of Ion Interactive, a marketing services company, discusses how to effectively measure social…