Q&A: Jason Roussos, president and COO, Living Direct
Jason Roussos, president and COO of Living Direct, discusses its decision to move away from full product catalogs. …
Paintball-Online.com attracts buyers with product videos
Client: Paintball-Online.com? Vendor: Treepodia? Objective: To improve customers’ online shopping experience by enhancing product descriptions.? Paintball-Online.com, a Vancouver,…
Direct mail and digital most successful combo in driving customer acquisition
The digitalization of marketing won’t trigger the end of direct mail. For most marketers, a campaign’s effectiveness is…
Retailers update ad imagery to acquire young consumers
Fashion brands are boosting their customer acquisition efforts targeting young consumers, seeking to gain customers with high lifetime…
Carlson relaunches loyalty program
Carlson, a hospitality and travel company, relaunched its hotel loyalty program on March 31. The revamped program will…
IBM adds two social tools to its marketing technology offering
IBM launched two cloud-based solutions on March 24 designed to help marketers gain real-time, actionable insight from data…
Salesforce.com to acquire Radian6
Salesforce.com has agreed to acquire social media monitoring platform provider Radian6 for $276 million in cash and $50…
Chicago Bulls test opt-in mobile effort
The Chicago Bulls NBA franchise launched a mobile initiative March 30 that allows fans to text in to…
Discover launches Facebook campaigns to drive engagement, retention
Discover Financial Services is rolling out a series of Facebook contests to drive consumer engagement and give fans…
Gartner CRM lead management report predicts an improving business landscape, rates top companies
By 2015, 30% of the top 2000 public companies that focus on improving lead management processes will increase…