Women more likely to shop, research products online after giving birth: report
Women are more likely to begin shopping and researching products online after becoming a parent, according to the…
Short-form TV ad spending down 5.8% in 2010, but overall spend up 6.5%: Kantar Media
US direct response short-form TV advertising spending decreased 5.8% year-over-year to $4.5 billion in 2010, according to a…
Alcone hires McMahon as EVP, shopper solutions
Michael McMahon will join Omnicom Group consumer activation agency Alcone Marketing Group as EVP of shopper solutions on…
Virgin America launches loyalty program for SMBs
Virgin America airline launched a corporate rewards program for small- and medium-sized businesses on March 15. The program,…
Chicago offers a direct mail opt-out program
The city of Chicago began a mail preference service earlier this month that provides residents with the ability…
Southwest Airlines launches sweepstakes to promote revamped rewards program
Southwest Airlines launched a sweepstakes on March 15 to promote its Rapid Rewards loyalty program. The company will…
Burleigh named Cloud9 CEO
Cloud9 Analytics, an on-demand sales forecasting and pipeline management services company, has named Jim Burleigh CEO, the company…
One wise ‘quack’ too many
In the past several weeks, the PC police have run amok on the advertising industry. First, Kenneth Cole…
IBM launches ‘Smarter Commerce’ marketing consulting practice
IBM launched a consulting practice on March 14 to help clients automate marketing, selling and fulfillment and create…
Odiorne joins Grey New York as co-creative chief
Grey New York has named Jeff Odiorne co-chief creative officer, effective March 11. He reports to Tor Myhren,…