Salesforce.com CEO says databases should be cloud-based, allow for social interactions
Databases and CRM platforms must harness the same social interactions that consumers have on Facebook and Twitter, said…
Greatrex named Cox Communications CMO
Cox Communications, a broadband and entertainment subsidiary of media company Cox Enterprises, named Mark Greatrex SVP and CMO…
Weather, disappointing e-commerce results hurt Staples’ fiscal 2010 sales
Staples said March 2 that sales increased 1% year-over-year to $24.5 billion in fiscal year 2010, while net…
TruGreen launches integrated campaign featuring direct mail, sweepstakes
Lawn-care company TruGreen launched an integrated marketing campaign on February 28, using direct mail, a sweepstakes, a revamped…
Dell hires Sid Lee, Arnold to support Y&R
Dell has hired agencies Sid Lee and Arnold Worldwide to work on its consumer business and small- and…
Is your business prepared for widespread consumer e-commerce comfort?
E-commerce spending, which eclipsed $176 billion in 2010, will grow to roughly $280 billion in 2015, according to…
Retailers credit marketing for boosting January recovery
Same-store retail sales increased across the board in January despite disappointing unemployment numbers, ?a record snowfall and a…
Local search services create fast returns
Despite industry excitement about local-focused daily deal sites like Groupon and LivingSocial, multichannel retailers have continued to employ…
Retail’s nature-loving outdoor brands ?seek e-commerce balance
The North Face 34 US stores Launched e-commerce in 2008 Patagonia 27 US stores Launched e-commerce in 1997 …
Valassis, News America Marketing partner on digital coupon cross-publishing
Media and marketing services firm Valassis and News America Marketing, a coupon and consumer promotions provider, said February…