The Henry Ford taps Sigma for database marketing
The Henry Ford, a Dearborn, MI-based historical destination, has hired digital and database firm Sigma Marketing Group after…
JCPenney’s sales increase in 2010 as retailer shifts focus toward e-commerce
Retailer JCPenney‘s 2010 fiscal year net sales increased 1.2% compared with fiscal 2009, the company said February 25.…
Salesforce.com CEO predicts $2B year after Q4, full-year revenue growth
Salesforce.com reported $1.7 billion in revenue for its 2011 fiscal year, a 27% increase compared with fiscal 2010.…
Digital marketers earn more than traditional direct counterparts: report
Digital marketers have higher average salaries than those specializing in offline channels, said executive recruitment firm Crandall Associates…
Q&A: Mark Wright, Targetbase president and CEO
Mark Wright, president and CEO of Targetbase, a database marketing technology services company, discusses why it’s important for…
Chico’s boosts marketing spend; 2010 sales improve
Women’s specialty retailer Chico’s FAS increased marketing expenses by $4.4 million in its fiscal fourth quarter of 2010.…
JCPenney unveils new logo, plans Oscar-night launch for spring campaign
JCPenney‘s spring fashion marketing campaign, which will include direct mail, TV, radio and social media, will unveil the retail…
Your ads don’t have to annoy consumers
You ever find yourself baffled by the ads that appear along the margins of a given Web page?…
Office Depot to increase marketing after 4% fiscal 2010 sales drop
Office Depot will increase its marketing to reverse its fourth-quarter and full-year 2010 results, said Neil Austrian, interim…
Agency employee claims Neo@Ogilvy overbilled IBM by millions
A Neo@Ogilvy employee filed a lawsuit this month in New York federal court claiming the digital agency knowingly…