Publicis’ 2010 revenue up 19%; net income increases 30%
Holding company Publicis Groupe‘s full-year 2010 revenue increased 19.4% to $7.4 billion, compared with 2009. The company’s full-year…
Social Media ‘Weak’
As I took my seat at this morning’s Social Media Week New York panel, “Pay Attention! Social Listening…
Data theft threatens those who underestimate risk
The results of the Small Merchant Data Security Survey, sponsored by First Data Corporation and the National Retail…
Pitney Bowes’ marketing revenue down 3% in Q4
Pitney Bowes‘ fourth-quarter 2010 marketing services revenue declined 3% to $32.5 million compared with the same period of…
Celebrities, authenticity trump controversy at Super Bowl
The Super Bowl represents a great opportunity for direct marketers to stand back and gauge consumer appetite. Though…
Diversified Agency Services acquires Communispace
Diversified Agency Services (DAS), a division of holding company Omnicom Group, acquired consumer insight research company Communispace on…
PennySaverUSA.com launches mobile site
PennySaverUSA.com, a subsidiary of direct and targeted marketing company, Harte-Hanks, and a provider of free online classifieds and…
Most purchases, half of transactions to be mobile by 2015: Google
Two-thirds of all purchases and half of transactions will occur on mobile devices by 2015, Google executives said…
Goodmail Systems to shut down this month
E-mail services provider Goodmail Systems will cease operations on February 8, its chief executive told Direct Marketing News.…
Former Euro RSCG Chicago president King launches new firm; agency appoints Yustin his replacement
Former Euro RSCG Chicago president Jamie King launched his own multidiscipline agency, Camp & King, with Euro holding…