Gap Inc. appoints Farbman global CMO; names Ogilvy & Mather AOR
Gap Inc. named Seth Farbman its first global CMO for its flagship brand on February 2 as part…
Salesforce.com makes Chatter free, purchases two Super Bowl spots
When CRM company Salesforce.com does something, it typically does it bigger than everybody else. For example: after industry…
Harte-Hanks Q4 direct marketing revenue up 14%
Harte-Hanks‘ fourth-quarter 2010 direct marketing revenue increased 14.2% compared with the same period of 2009, the services provider…
Post-holiday remarketing tactics begin
The 2010 holiday season was a merry one for retailers. Consumer spending rebounded 5% compared with last year,…
Marketers employ analytics to measure mobile activity and improve campaigns
Marketers are beginning to mine data from mobile transactions and brand interactions with the same interest they glean…
Direct and digital job market sunnier than other industries
Direct and digital marketing job seekers will fare better this year than prospects throughout the rest of the…
Monster adds ‘Do Not Track’ setting to personal preferences
Job website Monster.com added a setting on its Career Ad Network January 28 that allows consumers to control…
Amazon holiday sales fuel 36% growth in Q4
Amazon.com‘s fourth-quarter 2010 sales increased 36% year-over-year to $12.95 billion, the company said January 27 in an earnings…
Netflix Q4 2010 revenue jumps 34% despite marketing cut
Netflix said January 26 that it spent 10% less on marketing in the fourth quarter of 2010 compared…
Acxiom fiscal Q3 revenue up 5.4%
Acxiom, a marketing services and technology provider, reported a 5.4% year-over-year revenue increase to $299.1 million in its…