Better lead scoring improves conversions at e-mail services vendor
As director of demand generation at Durham, NC-based Bronto, it’s Sally Lowery’s job to show her bosses a…
Steuben’s rebranding: shattering old methods and notions
The direct marketing game is a capricious beast. Think about the past 10 years: just as soon as…
B-to-c e-mail list prices drop 7% this winter: Worldata
The average cost of permission-based b-to-c e-mail lists dropped 7.27% year-over-year this winter, according to Worldata‘s Winter 2011…
AOL, Valassis partner on digital coupon channel
AOL and media and marketing services company Valassis have partnered to create a digital coupon service that will…
Thomson Reuters launches branding effort with mobile, digital components
Thomson Reuters, a business news and professional information provider, launched a corporate branding campaign January 24 to improve…
Google to launch Groupon-like daily deals service
Google is creating a US-only daily deals service and competitor to Groupon called Google Offers. Google reportedly tried…
Cabela’s launches redesigned e-commerce site
Cabela’s, a mail-order, bricks-and-mortar and Internet outdoors outfitter, launched a redesigned website this week. The company’s goal is…
Q&A: Bruce Biegel, Winterberry Group’s managing director
Winterberry Group, an advertising and marketing consultancy, released a report on January 13 revealing US direct and digital…
Adobe buys data management company Demdex
Technology company Adobe Systems acquired data management platform provider Demdex on January 18. Adobe will incorporate the company…
My mother’s birthday: A lesson in direct marketing
For the past eight years I have unsuccessfully tried to convince my mother to buy a new cell phone.…