Direct marketing can sell products, but also build brand value and awareness: NCDM 2010
This week’s NCDM 2010 Conference in Miami offered many wonderful examples of how companies use consumer insight to enhance marketing efforts.…
National Hockey League leveraged customer data to gain 1.2M Facebook followers: NCDM 2010
The National Hockey League has enhanced its marketing initiatives by using customer data in the past three years.…
Marketers preparing for more complicated data landscape: NCDM 2010
Direct marketing industry leaders urged marketers to improve their data collection and analytics processes during a December 14…
Google Hotpot launches first local marketing campaign
Google Hotpot, a local recommendation engine, launched a b-to-b direct marketing campaign in Portland, OR on December 9.…
IAB creates office of general counsel, promotes three
The Interactive Advertising Bureau (IAB), an organization that counts more than 450 US media and technology companies as…
DMA: Marketers increase Q3 spending, see revenue gains
Marketers reported spending increases last quarter, according to the Direct Marketing Association‘s (DMA) Quarterly Business Review. It was…
Reliant launches microsite for better CRM
In order to satisfy Reliant Energy’s 1.5 million retail customers it’s important that the Texas-based company live by…
Microsoft says Internet Explorer 9 will include behavioral advertising opt-out
Microsoft said December 7 that yet-to-be-released Web browser Internet Explorer 9 will allow consumers to identify and block…
Report: Retail ads perform worse than most other online ads
Why do retail ads perform worse than most other online ads? Why are ads geared toward men as…
Google eBookstore could create ad-supported book publishing model: experts
Google‘s just launched eBookstore, which made available approximately 3 million digital books from more than 4,000 publishers, will…