Razorfish CEO to oversee four additional agencies
Bob Lord, global CEO of Razorfish, has added VivaKi network agencies Big Fuel, Denuo, Digitas and Phonevalley to…
Groupon’s holiday weekend trounces LivingSocial’s
I’ve often used this space to give Groupon some much-deserved grief. After all, within one year, the daily…
Digitas CEO to leave for Time Inc.
Digitas CEO Laura Lang has been named CEO of publishing company Time Inc. Lang will replace Jack Griffin…
Q&A: Bill Bass, president, Charming Direct division, Charming Shoppes
Bill Bass, president of the Charming Direct division of Charming Shoppes, discusses the retailer’s digital tactics. Q: In…
Marketers ramp up real-time strategies
Ask any marketer what it takes to effectively reach consumers in a digitized, mobilized and socialized shopping environment…
Sunglass Warehouse filters holiday list with new ESP
Client: Sunglass Warehouse? Vendor: Bronto Software? Objective: Reach and convert 2010 holiday shoppers more effectively with new email…
Office supply chains apply integrated ?strategies to stoke sluggish sales
Staples Founded 1985 2,280 stores worldwide Office Depot Founded 1986 1,145 stores worldwide Office supply chains Staples and…
Marketers add location-based strategies to digital arsenal
Location-based advertising has become an integral component of overall communications strategies. This month, several major brands introduced programs…
RadioShack conducting creative agency review
RadioShack Corp. announced it is in the early stages of an RFP for a new creative agency of…
USPS proposes rate increases for 2012
The U.S. Postal Service (USPS) seeks to raise shipping service rates by 4.6%, the company said in a…