Specialty Foods Group to launch first-ever mobile campaign
Consumer packaged goods marketer Specialty Foods Group Inc. (SFG) launched its first mobile campaign on Nov. 23 to…
Microsoft’s Videosurf acquisition signifies a DR marketing breakthrough
As we head into the long weekend, direct response marketers have something to be thankful for. Microsoft has…
Gupta files countersuit, claims Infogroup execs have ‘no brains’
List company Database101.com filed a countersuit against data giant Infogroup alleging it used unethical business practices to sabotage…
Valpak partners with Savings.com
Coupon companies Valpak Direct Marketing Systems and Savings.com have partnered to provide more than 20,000 online coupons from national brands…
Fifteen percent of marketers to cut Q4 spending
Nearly 15% of marketers cut expenditures during the third quarter of 2011 and the same number plan to…
Sears posts net loss
Sears Holdings Corp. posted a third-quarter net loss of $421 million, the company reported Nov. 17. Sears brand…
Netflix to contest class-action suit
The Netflix clash with consumers continues. According to CNNMoney, Netflix sent an email to current and former consumers…
Department of Commerce: E-commerce spending up
U.S. retail e-commerce totaled $48.2 billion during the third quarter of 2011, an increase of 13.7% compared with…
Southwest Airlines launches retail rewards program
Southwest Airlines launched a shopping initiative that enables loyalty program members to earn points by making purchases with…
Alterian to shutter Chicago office
Alterian will shut its Chicago office as part of a restructuring plan that began in September, said Adrian…