EnergyCAP leverages prospect data to automate email campaigns
EnergyCAP, a b-to-b software company, needed a way to leverage consumer behavioral data to automate its marketing. For…
Staples revamps b-to-b e-commerce site, reports net sales increase
Staples, Inc. launched a new e-commerce site for its b-to-b division, Staples Advantage, according to Laura Brooks, VP…
Drakoulias promoted to Draftfcb global chief of staff
Peter Drakoulias has been promoted to the newly-created position of global chief of staff at Draftfcb effective immediately,…
MediaWhiz taps new SVP of strategy and operations
Jeremy Leonard has been named SVP of strategy and operations at the MediaWhiz division of The SolutionSet MediaWhiz Partnership, said Ed…
LBi acquires Mr Youth
LBi International acquired social media marketing agency Mr Youth for approximately $40 million to $50 million, Luke Taylor,…
Office Depot names new international division president
Office Depot promoted Steve Schmidt to president of the international division, the company said in a Nov. 14…
Spike TV to launch ‘Flip Men’ sweepstakes
Spike TV will launch a sweepstakes campaign on Nov. 15 to promote the TV series “Flip Men,” said…
Amazon supports, eBay opposes new Internet sales tax bill
Senators Richard Durbin (D-Ill.), Mike Enzi (R-Wyo.), Lamar Alexander (R-Tenn.) and seven other senators introduced a bill Nov.…
Q&A: Randy Smith, president, ClearSaleing
Randy Smith, president of analytics company ClearSaleing, discusses the GSI Commerce and eBay acquisitions and what his company…
Mountain Dew launches a Facebook sweepstakes for gamers
Mountain Dew launched a Facebook sweepstakes on Nov. 7 to promote its partnership with Activision‘s “Call of Duty:…