Don’t be fooled: Crowdsourcing has more to do with cost-savings than fan-rallying
Crowdsourcing is the equivalent of Mommy and Daddy enlisting 12-year-old Katie to babysit her 10-year-old brother Jimmy. Allow…
BIA/Kelsey: Annual ad revenue forecast downgraded
The overall local media market will reach $149.4 billion by 2015 at an annual growth rate of 1.7%,…
Salesforce.com promotes insider to COO
George Hu was promoted to COO of CRM company Salesforce.com effective Nov. 7, the company said in a…
LinkedIn’s marketing products revenue up
LinkedIn‘s marketing products generated $40.1 million in revenue for the third quarter, a 113% increase compared with the…
Groupon’s IPO raises $700 million
Groupon’s Nov. 4 initial public offering (IPO) raised $700 million, the largest IPO by an Internet company since…
IBM: 15% of online holiday shopping will be done on mobile devices
Fifteen percent of e-commerce shoppers will log onto brand websites using a mobile device this holiday season, according…
Sears Holdings’ marketing president to resign
David Friedman, Sears Holdings Corp.‘s SVP and president of marketing, will resign his post in January. Imran Jooma,…
IAB issues new ad verification guidelines
The Interactive Advertising Bureau (IAB) issued new guidelines designed to ensure a common set of methods and practices…
Inbox Group acquires Indiemark
Email marketing services firm Inbox Group acquired email marketing agency Indiemark, both companies said Nov. 1. Terms were…
MDC posts net loss
Holding company MDC Partners reported revenue of $238.2 million in the third quarter, an increase of 33.4% compared…