Kayla Matthews
54 posts
2019’s Best eCommerce Content Trends
In 2018, more than 220 million Americans bought something online. That number is only going to increase in…
8 Tips to Make Environmental Marketing Work for Your Brand
In recent years, the concern people have for the environment has grown. Climate change has become an issue…
6 Updates You Should Make to Your Buyer Personas in 2019
Now that we’re well into 2019, many of your marketing plans hopefully are underway and getting the expected…
6 AI Marketing Use Cases and What You Can Learn From Them
Marketers in a diverse variety of industries have seen the value in artificial intelligence. They’ve used the technology…
6 Rising Customer Retention Trends to Follow in 2019
The General Data Protection Regulation, or GDPR, has made it critical to follow customer retention trends. Since customers…
6 Ways Mobile Ordering Technology Is Changing Restaurant Marketing
Smartphones let people stay in touch with friends, shop for furniture, play games and browse social media, for…
6 Ways to Navigate Social for Gen Z
Ready or not, Generation Z is entering the workforce, which means they’ve come into their own already and…
4 Important Ways to Write Digital Content in 2019
The digital content world changes rapidly, and you can’t keep using the same content-writing strategies year after year…
6 B2B Marketing Trends That Stand the Test of Time
Every few months, there are shiny new business-to-business (B2B) marketing techniques presented as the must-know strategies for the…
6 Ways a Great Marketing Strategy Creates ROI
When creating their marketing strategies, advertisers often assess what problems they could solve with successful campaigns, but they…