Request for Entries: Your Greatest Mistakes
Mistakes happen every day in marketing. And yet, we so rarely take the time to understand them, process…
Great Debate: The Tension Between Customer Experience and the Bottom Line
No marketing phrase is used more than customer experience. We’ve written scores of articles about it. Too often,…
Spotlight On: Facebook Trending Topics
Gizmodo posted a story yesterday that cited anonymous former Facebook trending topic editors, who claimed they were told…
Spotlight On: The NewFronts Continue Quest for Digital Dollars
It’s NewFronts season, where websites and digital players attempt to captivate advertisers in a manner similar to the…
Spotlight On: Snapchat’s Increasing Social Media Power
Those in marketing and business who wished Snapchat was a passing fad, lest they need to understand and…
A Day of Reckoning for Social Networks
The tables have turned. That Buzzfeed has reported Facebook and other social media sites are in the process…
The Debate Over What Ails Digital Media
The world never need starve for media criticism. Whether it be a premature burial of existing publications or…
Hypewatch: Bots, augmented audio and digital media
Bots: Not ready for prime time. Facebook made a lot of noise about its launching of bots for…
Twitter’s new sponsored account feature draws ire, confusion
Twitter has rolled out or was quietly testing a new feature that displays sponsored accounts in users’ “following”…
The Hub Reflects: The Year in Facebook
It was a banner year for Facebook. In addition to acquiring mobile messaging service WhatsApp and virtual reality…