Keith O'Brien
174 posts
Pinterest eliminates affiliate links
Pinterest has banned the use of affiliate links and other trackers in pins, severely impacting a major source…
What Twitter sees in Niche
As I have written about before, social networks have all more or less had a very specific path…
What is marketing automation?
This article will be updated as new information about the topic comes to light Marketing automation is a…
Facebook, Google dominate mobile apps
The latest comScore mobile research found that over 70% of people have installed Facebook on their phones. Even…
How would marketing tech fare in a post-website world?
The future may not be on your CMS. NowThis News, a short-form news outlet for Millennials that has…
Five ways to learn a new skill or technology
Every week, a new study comes out that speaks to the complexity of modern marketing. Today’s marketers are…
Marketing tech companies: No one knows what you do!
The marketing technology industry can be hard to understand. Every company seemingly gives itself a sub-category it operates…
The Hub Podcast: Some things last forever
Keith O’Brien discusses a traffic surprise, how marketers should handle Facebook in 2015 and studies about the shortcomings…
The new reality for marketers on Facebook
An article we posted back in November about Facebook’s announcement that organic reach was going to decline significantly,…
GoSquared launches People Analytics for customer insights
Real-time analytics provider GoSquared released People Analytics, a centralized resource to track customers and their activities across sites and…